Name:
Sidhesh Sivaselvan
Primary Profile:
Secondary Profiles:
Creator
Star, Mechanic
WEALTH FREQUENCIES
GRAPH
Wealth Creation Key
Building a better product
Your PRIMARY profile in a nutshell
Creator
the
THE Creator
Dominant Frequency
Dynamo
Action Dynamic
Introvert / Extrovert
Thinking Dynamic
Intuitive
Visionary | Creative | Optimistic | Stimulating | Able to inspire others | Can multitask | Quick to get results | Great at getting things started.
Strengths
Poor sense of timing | Impatient | Over-optimistic with what others can achieve | Easily distracted | Terrible at getting things finished.
Weaknesses
//
//
Best when free to create, with a team to promote and a team to watch the details. Excels when kept focused on the big picture strategy and the creative process through to the end result.
Successes
Failure comes from trying to control too much, run too fast, or expect too much of others. Creators often keep to themselves and so fail in their communication and expectations.
Failures
//
//
Creative projects, creative problem-solving, big picture thinking, strategy, task-focused leadership, learning with visuals, communicating in simple summaries.
The best roles in teams
Time-keeping, detailed analysis, taking time with everyone in the team, being down-to-earth, activity monitor, learning with text books, communicating the details.
The worst roles in teams
//
//
Big picture, business strategy, brainstorming, product development, design, risk-taking, starting new companies.
The best roles in life
Customer service, repetitive routines, detailed analysis, market research, proof reading, patient implementation, time keeping.
The worst roles in life
//
//
Creators to learn from:
Elon Musk (Tesla/SpaceX), Sara Blakely (Spanx), Steve Jobs (Apple/Pixar)
Summary
and although they can be quick to create chaos, they can also be surprisingly creative at finding ways out of chaos. Always put them in charge of new projects, but move them on to the next creation once their job is done.
Creators are the best at getting things started,
Before Walt Disney’s first animated movie was finished, his distributor went bankrupt. Before his second movie was finished, he ran out of money himself. To produce the now famous “Steamboat Willie” featuring Mickey Mouse in 1927, strapped for cash, he wrote to his brother Roy: “Slap a big mortgage on everything we got and let’s go after this thing in the right manner.”
Creators can’t resist creating. They keep creating long after they have run out of resources, money, and other people’s patience. In fact, they have their greatest creative breakthroughs after most others would have given up.
Many creators do not make the best leaders as they run faster than their teams, and are often on to the next project before the last one turns profitable. The world is also full of frustrated Creators who have started a project and are now stuck running it.
They did a great job creating it, but now do a mediocre job trying to manage others (often blaming their team for not “keeping up”). They move at an incredible speed, but can leave big waves behind them.
Successful Creators include
Walt Disney, Bill Gates, Richard Branson, J.K. Rowling, Sara Blakely.
Creator
the
Your primary profile description
Creator
the
Getting things going
On the Wealth Dynamics square, Creators sit at the top, right in the middle of introvert and extrovert. Sure enough, Creators come in two forms: the introverted creators are the inventors, working on many new ideas or projects at the same time. The extroverted Creator is a pioneer: innovative but focused, creating not just products, but businesses as well.
Introverted Creators
such as Steve Jobs and J.K. Rowling will focus totally on the creative process and let others run the operations.
Extroverted Creators
such as Richard Branson and Elon Musk have multiple businesses but with others running each business.
Your primary profile description
Your primary profile description
Creator
the
Head in the clouds
Creators are best when their heads are in the clouds.
At altitude, they can see the big picture, and will rely on their intuition more than any market research to guide them. Their over-optimism is their greatest strength when it comes to their vision, and their greatest weakness when it comes to what they believe others can achieve. As a result, many Creators succeed in their creation, only to fail in their execution, taking on too much and expecting too much of others.
Creators are excellent at getting things started, but often terrible at completing them. With a passion to always be occupied with the next big thing, many Creators will over-stretch themselves. They come up with a great idea that will bring them success, only to drop it before it has been properly executed to go onto something ‘more exciting’. As a result, there are plenty of Creators with half-finished projects and the next big thing just around the corner.
The Creators that have made it have set up a structure to allow them to stay in their creative flow every day, with great teams and partners to execute. They know what value they can deliver, and are crystal clear in owning that value through their equity, patents and trademarks. They are also generous in the way they share the pie, aware that it is only through the efforts of others that their creations can be fully leveraged.
Your primary profile description
Creator
the
lead best
get into flow
Don’t expect a Creator to be the best people-person or a data-driven analyst. Creators lead best by setting the vision and a high standard to reach for, and being task focused to reach their goals. To be in flow, and avoid inevitable friction, a Creator needs a strong communicator to lead the team and a strong analyst to manage the numbers, or both the people and the profit will suffer.
communicate best
Creators are naturally creative, so have vivid imaginary worlds. They have short attention spans, so present all communications with brevity and impact. They often imagine they have communicated things that they haven’t. Creators communicate best when they can share the big picture, and are free to express themselves visually.
Creators are excellent at getting things started, but often terrible at completing them. To get into flow, Creators need to stay focused on creating, and surrounding themselves with a team or partners who can execute better than they can. In this way, they create far more value for everyone.
How Creators
Walt Disney
“The mouse that roared”
Case StudY
Creator
the
A person with a Creator profile quickly becomes aware that their greatest value is in their creations – and that ownership of their creation is paramount.
Walt Disney learnt it the hard way at the age of 22 when he found that he had signed away the rights to his prized animated creation, “Oswald the Lucky Rabbit”, in a distribution deal with Universal Studios.
When in 1930, at the age of 29, Disney signed a $7,000- per-picture distribution deal with Columbia Pictures for the character he came up with after losing Oswald (a mouse called Mickey), he agreed to split the money but insisted on keeping copyright on the mouse.
In 1948 he said,
“Mickey Mouse to me is the symbol of independence. Born out of necessity, the little fellow literally freed us of immediate worry.”
Once a Creator profile has a bankable creation, wealth is created by leveraging that one product. While presenting himself as an animator, once Mickey was born, Disney began to leverage in many different ways. In the same year of 1930 he published ‘The Mickey Mouse Book’ and sold close to 100,000 copies. He signed an agreement with King Features to develop a Mickey Mouse comic strip. He hired an agent, Kay Kamen, who licensed the National Dairy Products Company to make Mickey Mouse ice cream cones – which sold 10 million cones in the first month.
Within a year, Disney was netting $300,000 in endorsement deals alone for Mickey Mouse, a phenomenal amount in 1931 – especially for a character that cost nothing but Disney’s imagination to create it.
Disney remained a step ahead in his innovation and, with an animation team in place, focused his creative efforts and $100,000 of his profits on a 51-acre studio in Burbank, California. Disney called it “the house that Snow White built”, and it began to churn out expensive animations. However, whilst to the outside world Disney appeared a success, he continued to spend everything he made, and by 1940 the studio had accumulated $4.5m in debt. A public listing temporarily eased the cash crunch but by 1953 – after Walt Disney had been in Hollywood for 30 years - the company was still scraping along with minimal cash.
As with all great Creators, success came when the company pursued a new avenue to leverage the creations. In 1954, Disney signed a long-term contract with ABC to start a Disneyland TV channel. In the first season, 30 million viewers tuned in and in turn boosted sales of Disney products, finally turning Disney’s cash flow around. By the mid 1950’s, Mickey Mouse ears sold at a rate of 25,000 per day.
Despite the publicly listed Disney studios making a decent profit, Walt Disney wasn’t done yet.
After trying, unsuccessfully, to convince the Disney board to finance a theme park based on the
Disney characters, Walt Disney sunk his life savings in a separate company, Walt Disney, Inc. to
launch Disneyland in Anaheim, California.
Launched in 1955, Disneyland sentimentally harked back to the two creations that gave Disney his
success: Mickey Mouse and the Snow White castle. As with many of Disney’s other ventures the
park ran over budget, costing $17m to build against the original budget of $5m. As with many of
Disney’s other ventures the market response exceeded the expectations of the experts and
170,000 people visited in the first week.
As with all great Creators, Walt’s success came in having a series of Supporter profile leaders to run his company (Most recently with Michael Eisner and Bob Iger).
Today, 50 years after Walt passed away, the Walt Disney Company is worth $45 billion.
For all Creators, being constantly creative is not just a natural habit, but also the route to increased momentum. Throughout the 1930’s, Disney began to create a host of Disney characters with a team of talented animators. In 1937, the team created the world’s first animated film, “Snow White and the Seven Dwarfs” with an unprecedented budget of $1m. The film went on to make $8.5m in its first release. (It has been re-released eight times since, distributed in forty-six countries, and grossed a further $100m.)
Creators are great at getting things started, and terrible at finishing.
They are the 'high' in Dynamo energy and are always using their quick thinking and imagination to get out of trouble.
Their flow comes from expressing their creativity in valuable ways.
“Creating a better SYSTEM”
Creator
the
Steve Jobs created billion dollar businesses with Apple and Pixar. His innovations revolutionized the music, cinema, computer and mobile industries.
Sara Blakely went from being a door-to-door fax salesperson to become the world's youngest female self-made billionaire, as the founder of the Spanx brand.
Elon Musk is a billionaire inventor and entrepreneur who co-founded PayPal, and runs pioneering companies like Tesla Motors, SpaceX and Neuralink.
Elon Musk
Tesla | SpaceX
Sara Blakely
Spanx
Steve Jobs
Apple | Pixar
To see the power of this six step strategy, see it as the building
of a mountain followed by the carving of a river.
Once you have a Wealth Foundation and begin investing in staying in
flow by maximising your moment of Wealth Creation, the river forms.
Owning the value you create before leveraging it is critical, and
then securing the cash flow is the final step that often gets
forgotten!
Your Wealth Creation Strategy
Creator
the
Value
Money Flow
Leverage
Your Wealth Creation Strategy
Creator
the
1. Building Wealth Foundation3. Value Creation
Creators can be extremely productive when using their creativity but may invest little time in this area. As a Creator, your biggest priority must be to build a team around yourself to support and execute the right ideas and plans. Great Creators have a ready source of financiers and supporters they can call on to finance and support their new ventures. They have their own brainstorming teams that will often come up with far better ideas than the Creator can on his own.
2. Moment of Wealth Creation
Creators must maximize their time invested by dreaming up and creating new products and strategies. Yes, that’s right, doing the things that are most fun. The Key to this is choosing a market that you are passionate about and that you can see yourself remaining in, even when it’s no longer about the money.
Commercial value is quite different from uniqueness. Commercial value is what allows others to leverage a Creator’s products profitably. This alone will multiply returns. Great Creators identify product niches that they can dominate, which means narrowing their niche. Everything else is secondary: operations, systems – someone else can do it, and will do it better.
Your Wealth Creation Strategy
Creator
the
4. Value Ownership
6. Secure Cash Flow
Before leveraging, you need to own the product rights of whatever you and your team have created. You need to ensure that you have ownership of the originality of what you create, or any cash flow you generate will be very temporary.
5. Leverage
Leverage will come from multiplying reach through distribution networks and mass production, and magnifying the brand through marketing and partnerships.
The world is full of Creators who have not followed this strategy and so have missed their wealth and are spinning in the eddy currents, out of the flow. Cash flow will come from patent royalties, license fees, or often directly from your business: company profits or equity sales.
Your Time and Team Strategy
Creator
the
Businesses are time machines. They give you the ability to turn
your time into team. As you follow your natural path, the result
is high performing time and a high performing team.
Here are the six keys to grow the value of your time and the
value of your team:
value of your time
Focus on your primary profile
How much of your time as a Creator each week is dedicated to innovation? Redesign your time to increase the amount of time in your flow. Set your milestones based on how much you are converting your creativity into cash flow.
Use your secondary profiles
Your secondary profiles are like wings. If you need to slow down because you are ‘over creating’ and the team can’t keep up, shift your time to play in your secondary profiles: Your secondary profiles are Mechanic and Star. As a Mechanic, focus at building the systems. As a Star, focus at building your marketing and connections for your products.
Create a rhythm for your time
Set a rhythm of review and renew for all frequencies within your business and your life. Each year, quarter, month and week, check in on different days to the spring, summer, autumn, winter and spirit aspects of your life, when you’re focusing at answering the questions “why?”, what?”, “who?”, “when?” and “how”?
Your Time and Team Strategy
Creator
the
Using the 1-2-3 team formula
As a general guide, the most powerful team for a Creator is to have a Supporter (2 steps along the square) to lead the team and an Accumulator (another 3 steps along the square) to manage the financials and details. This 1-2-3 formula works for all profiles.
Connecting to seasons and teams
If you are looking to join a team rather than create your own team, Creators are very valuable in contributing strategy and creativity within a team. Stay in your flow by using your strengths within the teams you join and by joining the right teams, companies and industries in ‘spring’ season.
Create a rhythm for your team
Just as you do for your life rhythm, set a rhythm of review and renew for all frequencies within your business. As you build the team to support you in the other areas of your business, set a daily, weekly and monthly rhythm to ensure the other areas of your business - from the service to the systems to the financials, are flowing smoothly.
value of your TEAM
Mechanic
the
Wealth Creation Key
Creating a better system
THE Mechanic
Dominant Frequency
Dynamo | Steel
Action Dynamic
Introvert
Thinking Dynamic
Intuitive
Completing things | Finding ways to improve systems | Making things simpler | Perfecting projects, paying attention to details.
Strengths
Often takes a long time to complete tasks | Gets caught up in details | forgets about the team around them | often inflexible and unwilling to change.
Weaknesses
//
//
Mechanics are at their best when they are looking for ways to improve things. They love to tinker and take things apart, and then put them together in new and better ways. They are best when completing things.
Successes
Mechanics are not so good at starting things from scratch, as they are perfectionists who are worried of getting it wrong from the beginning. They aren’t comfortable in chaotic or political situations and aren’t so sensitive to feelings.
a loss.
Failures
//
//
Mechanics are not so good at starting things from scratch, as they are perfectionists who are worried of getting it wrong from the beginning. They aren’t comfortable in chaotic or political situations and aren’t so sensitive to feelings.
The best roles in teams
People management, socialising and small talk, being down-to-earth, activity monitor, learning through discussion and conversation, timekeeping, interviews and people research.
The worst roles in teams
//
//
System design, perfecting processes, completing tasks,
fine tuning, operations strategy, data collection.
The best roles in life
Negotiating, customer service, marketing, sales, project start-ups, people management, selection, motivation.
The worst roles in life
//
//
Mechanics to learn from:
Sam Walton (Wal-Mart) | Michael Dell (Dell) | Mark Zuckerberg (Facebook) | Jeff Bezos (Amazon) | Marissa Mayer (Yahoo!) Christine Lagarde (IMF) | Loretta Lynch (US Secretary General) | Tadashi Yanai (Japan) | Henry Ford (Ford Motor Company)
Ray Kroc (McDonald’s).
Your SECONDARY profile in a nutshell
Wealth Creation Key
Building a better brand
Your secondary profile in a nutshell
Star
the
THE Star
Dominant Frequency
Dynamo / Blaze
Action Dynamic
Extrovert
Thinking Dynamic
Intuitive
Creative, outgoing | Able to motivate and inspire others | Quick to connect | Holds the stage
| High energy and knows how to have fun.
Strengths
Often overpowering | Can forget to consider everyone | Not strong at
detail | Often runs with first ideas before considering other ideas.
Weaknesses
//
//
Best when free to express and develop their own identity. Stars are
best when able to work on their presentation and performance, provided the light is
used to shine on others around them. Stars need a team to be at their best.
Successes
Failure comes from frightening others away by expecting too much of
others or taking on too much themselves. When Stars are overly judgmental of
others or themselves, they find themselves all dressed up and nowhere to go.
Failures
//
//
Creative projects, big picture thinking, promoting projects, leading the team, people-focused leadership, learning through conversation and discussion, communicating through debate and performance.
The best roles in teams
Detailed study, time-keeping, system planning, measurement, looking after everyone, keeping views to themselves, detail-focused leadership, learning through text books, communicating through data.
The worst roles in teams
//
//
Marketing, promotion, sales leadership, presenting, performing, leading out of crisis, motivation, starting a business.
The best roles in life
Financial detail, research and measurement, customer care, detailed writing, patient listening, project management.
The worst roles in life
//
//
Stars to learn from:
Oprah Winfrey (Harpo), Paul Newman (Actor), Arnold Schwarzenegger (Actor), David Copperfield (Magician), Hillary Clinton (Politician), Beyonce Knowles (Singer), David Beckham (Footballer), Martha Stewart (Martha Stewart Omnimedia), Ellen DeGeneres (TV host), Amitabh Bachchan (Actor).
Welcome to
Wealth Dynamics is part of a family of profiling tools that have
been used by over 1 million people around the world in the last
20 years. The Wealth Dynamics 5.0 upgraded reports are designed
to help you understand what it means to learn, lead and live in
the genius of your profile, and how to use this information on
your entrepreneurial journey.
You’ll be able to recognise the strengths and weaknesses of your
profile and see what you should – and more importantly should
not – be doing to stay in your flow. Plus you’ll gain valuable
insight into how your profile links to the other profile, so you
can appreciate those around you more, and help to bring out the
best in them.
“Everyone is born a genius, but if you judge a fish by its
ability to
climb a tree, it will live its whole life believing that it is
stupid.”
- Albert Einstein
Wealth Dynamics 5.0 is now far more than a profiling tool, it
is the language of entrepreneurship which allows us to tune in
to the concept of wealth in all areas of life and
fulfilment.
After reading this report, I recommend you follow the Wealth Dynamics mission
on GeniusU for the best steps to find your flow. It’s free to
enrol with this report. We also have a global community of
Flow Consultants, who you can connect with for guidance and
coaching on how to get the most out of your profile and apply
it to your current situation.
Then, when you are ready, take the Impact Test to discover which of the 9 levels of wealth you are at
personally, and which of the 8 precise levels your business is
at. You’ll get an instant result and a full report on the next
steps to take based on your levels. You can learn about our
full suite of tests on GeniusU, and set up your personal
profile to connect with other entrepreneurs of different
profiles around the world.
Once you have begun using this report to grow your flow,
share Wealth Dynamics 5.0 with your family, friends and
colleagues. When we collaborate to grow our flow, we grow our
collective ability to create wealth. I look forward to sharing
the journey ahead.
Keep shining brightly,
Roger James Hamilton
Creator, Wealth Dynamics
Roger
As we hurl towards a world filled with exponential growth in
terms of technology, alongside vast changes in the fabric of
society, politics and the global economy, it is ever-more
important to embrace these changes, so that we can stay ahead of
the curve.
This is especially true after the 2020 pandemic, where we’re
seeing massive downturns in the economy. Most worldwide
businesses and entrepreneurs have been affected by this. But
they’re also being presented with a great opportunity to face
these challenges in more creative, forward-facing ways. By
leveraging the latest technologies with the right systems, you
can forge a clear path for you and your business, and increase
how you experience being in your flow.
When creating the new Wealth Dynamics — Wealth Dynamics 5.0 — we
wanted to embrace these changes and focus on the advent of ‘high
tech + high touch’, via advances in AI, VR, ever-increasing data
volumes and other trends driving massive digital transformation.
Society 5.0 is at the foundation of this.
Society 5.0 is what happens when we gain the ‘superpowers’ of
having a digital layer over everything we think, see and touch.
Companies like Amazon and Neuralink already embrace this, with
their products and prototypes. With Society 5.0, we can maximise
our abilities and thoughts with AI, real-time data and the power
of the crowd. It’s the end result of the tech revolution,
leading us to a social revolution.
Society 5.0
Japan showcased Society 5.0 at the 2020 Tokyo Olympics in order to
take the next step in this globally connected, tech-infused world.
They didn’t know that a few months later, most businesses would
need to embrace change quicker than ever before, so they could
survive and even thrive in this vastly changing environment. This
was the birth of Entrepreneur 5.0.
While Entrepreneur 4.0 was the age of the digital entrepreneur,
creating a plethora of virtual businesses that now dominate the
internet, Entrepreneur 5.0 is the age of the ‘superhuman’
entrepreneur, with the power to make an even bigger impact with
their next level businesses.
Entrepreneurs are grappling with rapid transformation across all
sectors, including global shifts and challenges like climate
change, as well as shifting political and economic power.
Entrepreneur 5.0 is about taking advantage of the massive
disruptions in the coming decade, so that you can turn them into
opportunities. By embracing this next step in entrepreneurship
with Wealth Dynamics 5.0, your business can be even more prepared
for the digital future.
Entrepreneur 5.0


The power of
Wealth Dynamics 5.0
Wealth Dynamics 5.0 is the upgrade of our transformational
business development tool. Applying the principles in this report
to adjust your flow and create the best next steps for you, will
contribute powerfully to the success of your mission and creation
of wealth.
We are at the beginning of a new decade of Society 5.0, and it's
the critical time to re-evaluate your business growth strategy.
Often as we experience growth in revenue we can also lack the
speed of agile leadership required to grow our talent at the
same pace. If the leadership level of the entrepreneur does not
match the impact level of the company, just like a mismatched
pilot and plane, it can lead to disaster.
Do you want to know how you measure up as an entrepreneur and
leader as we continue to evolve from the Industrial Age, to the
Information Age, to now the Impact Age? Knowing your Wealth
Dynamics profile is the first step.
The world in which the original Wealth Dynamics was born
into, the year 2002, was a very different world to the one we
are living in today. One of the biggest truths in today’s
society and Entrepreneur 5.0 world is: It’s more difficult
than ever to start a business, but easier than ever to grow a
business, and it’s more difficult than ever to find a
customer, yet easier than ever to keep that customer. With the
evolution of accessible information and technology, it’s time
to rethink how you do business.
Let’s look at the past 20 or 30 years of business, and think
of it in terms of surfing.
Everything is different today.



The power of
Wealth Dynamics 5.0
Years ago, people could easily get onto the waves (in
business) because the waves they were surfing were smaller.
But it was difficult to stay on those waves - why? Because
small waves lose their run relatively quickly. Today people
are riding much bigger waves in both business, and surfing.
But it is not so easy to get onto these waves, and the really
BIG waves, they are impossible to paddle onto.
You cannot do it on your own any more.
Today, just like the big wave surfers who have jet skis to tow
them onto the wave, and position them in the right spot of that
big wave, you too could need a tow-in, or a parachute to get
positioned on the big waves of business. The good news is, once
you are on, you can go much faster and stay on much longer.
The entrepreneurial waves of today are much bigger and faster
than ever before. We are here to learn to surf on the biggest
waves we’ve seen, by using our strengths, and stepping into
where the momentum and flow already exists.
The power of
Wealth Dynamics 5.0
Running your own business should be exciting, rewarding and fun.
Yet, too often, it can be overwhelming and a struggle. When
understood and used effectively, Wealth Dynamics can be one of the
most powerful tools you can use to bring clarity and direction to
your entrepreneurial journey.Find your flow, reclaim your time
When you understand your profile, you can reorganise your time
to focus on what you love most and do best. You can know what to
say no to. When you do this, your fulfillment and effectiveness
goes up, and your stress and struggle go down. That’s what
happens when you find your flow.
Clarify your natural path
Your profile is not a box to get stuck in, but a path to follow
and a game to play. Each of the eight profiles have different
playgrounds and different rules to the game. By knowing your
natural path, you can know what role models to follow, what
advice to take, and what advice to ignore.
Grow a high performing team
Each of the eight profiles attracts, builds and leads a team in
a different way. Having a high performing team is the key to
scaling your business. Building the right team, with the right
people in the right place begins by using Wealth Dynamics to
know yourself, and then to know your team.
Accelerate your financial success
At the heart of Wealth Dynamics is the wealth equation:
Understanding how flow is created through value and leverage. Once
you know how to create value and leverage it in your natural way,
you can control not just the flow of time, but the flow of money,
accelerating your financial success.
Achieve your true potential
How much do you believe you are currently achieving your true
potential? Most of us are only achieving a fraction of what we are
capable of. Using the entire system of Wealth Dynamics allows us
to leverage our own value far more effectively, to make the
difference we can in the world.
“You never change things by fighting the existing reality. To
change something, build a new model that makes the existing
model obsolete”
- Buckminster Fuller

The Wealth EquationThe Wealth Paradox
Have you noticed how for some people, no matter how much money
they get, it just disappears? Whereas for many wealthy people, you
can take all their money away and it comes right back again. This
is best explained by the ‘Wealth Paradox”, which states:
“The more money you have,
the more opportunities
you have to lose it.”
Without true wealth, all the money that flows through you
will disappear.
So how do we define wealth?
Roger James Hamilton, the creator of Wealth Dynamics defines
wealth like this:
“Wealth isn’t how much money you have. Wealth is what you’re left
with if you lose all your money.”
Losing money may not be a problem if you don’t have any to lose.
But when we find ourselves with excess cash (or debt), many new
opportunities open up — and we often spend it or invest it in
areas where we may lack experience, or have little idea of the
pitfalls ahead. Our confidence exceeds our competence and then
the money disappears.
Many wealth creators have faced challenges where they’ve lost a
substantial amount of money, their business or both — only to
bounce back again and again.
The Wealth Paradox separates the temporary nature of money with
the permanent nature of wealth. Whatever money you have, it will
eventually fall — or rise — back to your level of wealth. This
leads us to the definition of Wealth used in Wealth Dynamics
5.0.
“Wealth isn’t about making money. It’s simply about good
plumbing.”
-Roger James Hamilton

The Wealth Equation
The Wealth Equation links together the concept of flow to trust
and also to our lives.
Each of us creates our greatest wealth when we are in our own
personal flow.
Those who build a river around this principle attract their
greatest wealth, in the same way that a stick thrown in a river
will naturally float towards the strongest current.
The beauty of the river metaphor is it provides us with a visual
understanding of the Wealth Equation, which is at the core of
Wealth Dynamics 5.0.
Every second there are millions of dollars flowing around this
planet, as a result of efficient wealth creation. Great wealth
creators have achieved their wealth not by chasing this flow, but
by redirecting some of it through themselves.
A river is a useful metaphor for wealth, because within it lies a
fundamental principle: FLOW.
Value
Money Flow
Leverage

WEALTH = VALUE x LEVERAGELIFETRUSTFLOW
FULFILLMENT
ATTRACTION
EXPANSION
The Wealth EQUATIONThere are rules to how money flows, and this is
The Wealth EquationOpposites of Value and Leverage
What few of us are taught is that there are two opposites to value
and two opposites to leverage, and we are each more natural at one
than the other.
Intuitive thinkers create value through innovation (create new
things), while Sensory thinkers create value through good timing
(trading and service). Introverts leverage value through
multiplying (through systems). Extroverts leverage value through
magnifying (through people). These four make up the four sides and
eight profiles of the Wealth Dynamics square.
Water always flows from high ground to low ground. Money always
flows from high value to low value. Whoever values something
more will be happy to pay for it, and whoever values the money
more will happily take the money.
Value is the differential between the high value and the low
value of which the money flows. The greater the value
differential, the steeper the river and the faster the money
flow.
In today’s world most Entrepreneurs have not created enough
value first, so then it is harder to get into flow.
Money and all capital, for example: intellectual capital or
social capital (influencer) - come from creating a river of
flow, such as the attention they are getting from others.
Take anything of value, like selling a phone. There is a money
exchange for value, money flow comes from a value exchange which
is basic economics. By creating a river of flow and then
leveraging that flow (increasing the volume), is how all top
entrepreneurs have ensured their success.
ValueMoney Flow
Leverage is the width and depth of the river and so determines
the volume of money flow whatever the value. Even with the
greatest value, if there is no leverage the volume of money will
still be low.
Say I had a widget that I sell for $100, I can double the money
flow by increasing value (a widget worth $200) or increasing
leverage (two widgets worth $100 each).
Leverage
Value created through new products, systems, ideas.
Reducing to the lowest level: “How can this be done without me?”
Value created by buying low, selling high, timing the deal
Increasing to the highest level: “How can this only be done with
me?”
INNOVATIONMULTIPLYTIMINGMAGNIFY
The Wealth EquationEXPONENTIAL GROWTH
Currently the world is facing a trust crisis. In the last 20
years, trust has fallen exponentially and flow has grown
exponentially. This means it is harder to attract but easier to
expand than ever before.
Results from The Edelman Trust Barometer, declared 2022 the year
we have entered into “The Cycle of Distrust”. In 2021 results
showed that Businesses were the most trusted, above the
declining trust of government and media. And according to the
barometer, in 2022, Business is still the top trusted
institution and is leading the way in efforts to co-ordinate and
solve societal problems and successfully executing plans that
get results.
[https://www.edelman.com/trust/2022-trust-barometer]
This IS a great opportunity that is upon us, in the ‘new’
Roaring 20’s of the 21st century.
On one hand, it is not good news and poses many challenges, yet
on the other hand, it solidifies the need and puts the call out
for Entrepreneurs to step up and lead. Focus on being a trusted
leader and entrepreneur in flow, and implementing the right
strategies. There is no time like the present to be brave, surf
the big waves, and make an impact. Just remember, it’s not the
time to try and do it alone, Society is stronger when people and
communities come together.
WEALTH = VALUE x LEVERAGE
About GeniusU
Igniting your Genius
GeniusU is a web and mobile platform which already connects over
millions of entrepreneurs to the right network, knowledge and
opportunities based on their personal values, vision, passions,
talents, and purpose.
GeniusU's A.I. Genies give personalized recommendations on who to
meet, how to upskill, where to go and what to do based on your
stage of business growth, global location and other personalized
information.
Our Curriculum is being created in direct response to the
challenges in the current education system. We began by making our
curriculum as an addition for the existing education system.
We are now developing a lifelong curriculum to provide a full
government accredited entrepreneurial alternative to the current
systems offered from K-12, through university, and on to
vocational and entrepreneurial training.
GeniusU Is For Everyone

Join our Student CampusJoin our Entrepreneur
Campus
Join our University CampusJoin our Investor Campus
If you're a student who is looking for a personalized learning path
that fits your talents, passions and purpose.
If you're a freelancer, digital nomad, startup founder or
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About Genius GroupLeading the Education Revolution
Genius Group is a global Edtech and education company with over
2.7 million students in 200 countries. We are developing a future
focused, entrepreneur education system that spans from early
learning, primary and secondary school, through to university,
adult education and corporate training.
As part of the United Nations Global Compact, we are connecting
students, teachers, leaders, entrepreneurs and changemakers with
the tools and global community they need to achieve positive,
measurable impact towards the 17 United Nations Global Goals.
We believe that it is the entrepreneurs of the world who have the
power to carry forth the transformational change necessary for the
future. We are disrupting the education system and bringing forth
a more relevant curriculum that prepares students of all ages and
skill levels to be impactful changemakers. Instead of training
people to “get a job” as an employee, we show them how to forge
their own path, ignite their own genius, and design a life of
their dreams.

“You don’t need to know every step.
You just need to know the right step, right now.”
The history of personality profiling
Origins of Wealth Dynamics
Created by Roger James Hamilton, Wealth Dynamics (and its sister
tests, Talent Dynamics and the Genius Test) has been used by over 1
million entrepreneurs around the world.
You will find similar elements within Wealth Dynamics and popular
psychometric tests, as they all have a common modern origin in
Carl Jung’s work on archetypes.
Wealth Dynamics is different in that it provides an intuitive
structure, practical strategies, modern role models and a link
back to the roots of profiling 5,000 years ago.
Where does the system come from?
Wealth Dynamics is based on a long history of tradition and
scientific research. It comes from a 5,000 year-old Chinese system
of thinking called the I Ching, which was developed and recorded
by a series of Chinese emperors and teachers. The I Ching made its
way to the West when Richard Wilhelm translated it and brought it
to Carl Jung in 1919, who had it published.
Jung was so taken with the I Ching that it is reflected within his
work on archetypes and soon after publishing the I Ching, he
published his own book, ‘Psychological Types’. This became a basis
and influence for many of the psychology tests that followed, and
that are still used in companies and job applications today.
After his early work on archetypes, Jung turned his attention to the
‘fifth element’ in the I Ching for the rest of his life, which led
to his theories on ‘Synchronicity’ and the ‘Collective Unconscious’.
Origins of Wealth Dynamics
If you choose to delve deeper into Roger’s work on Wealth Dynamics
and the corporate version, Talent Dynamics, you will find that he
has identified these roots from Chinese philosophy as the natural
language of flow used by the great masters, scientists and
philosophers during Alexandrian times, the Renaissance and the
Enlightenment.
The natural language of flow
The 8 Tri-Grams
Here is a diagram of how the eight ‘trigrams’ in the I Ching link to
the eight profiles. The I Ching means “The Book of Changes” and is a
study of how time has 64 different ‘vectors’. At any moment there is
a natural path to take based on the vector, and this keeps us in our
flow.
People who have mastered their path intuitively know what to do and
when to do it. We see this all around us, yet few of us commit to
our path long enough to reach this level. We trust you will!
Best team roles for each profile 
Creator
Creators are the best initiators, and although they can be quick to
create chaos, they can also be surprisingly innovative at finding
ways out of chaos. Always put them in charge of new projects, but
move them on to the next creation once their job is done.
Star
Stars are the best promoters, but need to lead from the front. Give
them the chance to shine, and give them the space to deliver results
without tying them down. Give them the systems and support to enable
them to focus on building new business.
Supporter
Supporters are the best leaders, but don’t expect them to come up
with the plan. Build a plan and set the goals with a Supporter,
and then let them lead the team towards the plan. Let them set
their own management style, and their own agenda.
Deal Maker
Deal Makers are the best peacemakers, and will leave everyone
feeling good. Don’t expect them to go out cold calling, as they
thrive on building the relationships they have. Work with Deal
Makers to nurture the customer and relationships you have.
Trader
Traders are your best negotiators. They will always get you the
best price, in both what you buy and what you sell. They want to
be given the parameters in which to work. Traders will have their
ear to the ground in your market and your team.
Accumulator
Accumulators are your best ambassadors. They are reliable, get
things done on time, and are not prone to making rash decisions.
Accumulators make the best project managers, when a specific task
needs to be delivered reliably.



When we place a team member out of their flow, we really only have
ourselves to blame. When others are not in their flow, it is only a
matter of time before you are pulled out of your flow as well.
Mechanic
Mechanics are your best completers. They will wrap up the process
and find smart ways to do it better next time. Don’t ask a
mechanic to start from scratch, but do give them an existing
process or product to improve on.
Lord
Lords are your best analysts. Give them the space to study the
detail, and to deliver the data. Don’t ask them to go out and
network, as they are strongest when focused behind the scenes.
Why do we need a team? Because a team in flow gives us a far better
vision for what’s coming. Each of our profiles gravitates to one of
the five aspects of vision, based on the question each asks most
naturally.
20/20 Vision
The five aspects of vision


Spirit
Water
Reflection & Renewal
WHY?
Dynamo
Wood
Creation & Planning
WHAT?
Steel
Metal
Details & Financials
HOW?
Blaze
Meeting & Connecting
Fire
WHO?
Tempo
Earth
Service & Schedule
WHEN?
Dynamo provides Perspective
Best at asking “What?”
Spirit gives Insight
Best at asking “Why?”
Perspective is related to depth of vision. Perspective gives a
deeper view of what is possible by focusing on the light and sparks
the flame. Yet this focus can miss the elements on the periphery.
Dynamos are great at providing perspective, but often at the expense
of the peripheral issues.
Tempo provides Perception
Best at asking “When?”
Perception is related to breadth of vision. Peripheral vision gives
a wider view of what is there. Perception includes more distinction
on what already exists, grounding experiences in a place and time.
Tempos see the wood for the trees, but can often miss the bigger
picture.
Blaze provides Color
Best at asking “Who?”
Color is related to the drama of vision. Color can make our vision
come alive with variety and vibrancy. Color allows us to see the
rainbows in light, and gives us a chance to dance. Yet with color we
lose clarity, and can easily miss the detail. Blazes see the
excitement, but often miss the detail.
Steel provides Clarity
Best at asking “How?”
Clarity is related to the detail of vision. Clarity can see in black
and white, and can pick up details others will miss. Clarity can
clearly distinguish between the different elements of a situation.
Steels see every detail, but often at the expense of the people
involved.
The fifth element offers the fifth aspect of vision, insight.
Insight transcends our two eyes, and is seen through what different
cultures have termed the ‘third eye’. Insight relates our outer
world to our inner knowledge, or in Jungian terms, our ‘conscious’
to our ‘unconscious’.
When we bring together the right team, we build the power of great
vision. Through vision, we can turn our
thoughts to action. With great vision, we can turn great thoughts
to great action.
We can turn dreams into reality. Making magic is a team sport.


The Eight
Wealth Profiles
Lords are great at the detail, with strong Steel energy. They won’t
be the loudest voice in the room, but are the best at researching
and studying information and coming up with considered decisions.
They are best when looking after all the details.
Lords love the detail, and are renowned for their thrift. They
can squeeze out the cash flow from assets without needing to own
the assets. Rockefeller became a billionaire in the oil industry
without needing to own a single oil well. Mittal became a
billionaire in steel without needing to own a single mine.
Whether commodity Lords or land Lords, they have the patience to
collect and crank up every cent of cash flow they find.
While extrovert Supporters value people over numbers, introvert
Lords value numbers over people, and don’t have time for
politics or niceties. Lords love certainty and hate risk. They
prefer to keep to themselves, and those who haven’t yet found
their wealth often fail to see their analytical skills, risk
aversion and need for control as their greatest strengths.
Successful Lords are unrelenting once they find their niche,
with the ability to consistently generate cash flow without the
need for either innovation or timing, weathering market
conditions and acquiring the competition until they are
dominating entire industries.
Successful Lords include Andrew Carnegie, Sergey Brin, Larry
Page, Robin Li, Angela Merkel, Janet Yellen, Indra Nooyi and
Mukesh Ambani.
Mechanics are the best at completing things. They are high on Steel
and Dynamo energy. As perfectionists they sometimes seem to take
longer to get things done. Their flow comes from taking things apart
and finding better ways to put them back together.
If Creators need to have their head in the clouds, then
Mechanics need to have their finger in the pie. While Creators
are great at starting things, Mechanics are great at finishing
things. They are perfectionists, which is why they cannot resist
finding ways to do things better. While Stars twinkle, Mechanics
tinker. They get hands-on with their systems and prefer to study
how to improve things with their hands dirty. Many Mechanics
have yet to get going because they are still trying to figure
out what business to start. Many Mechanics have companies with
better systems than their competitors, but they have not
leveraged these systems with stronger products produced by
others, or their business is limited by their autocratic
management style and high staff turnover.
Successful Mechanics remain hands-on, fine-tuning their systems
long after they have delegated many other areas of their
business to others. This is where they see the greatest results,
and where they gain the most satisfaction.
Successful Mechanics include Sam Walton, Michael Dell, Mark
Zuckerberg, Jeff Bezos, Marissa Mayer, Christine Lagarde,
Loretta Lynch and Tadashi Yanai.

“Creating a Better System”MECHANICLORD“Controlling Cash Flow Assets”


The Eight
Wealth Profiles
Traders have their ear-to-the-ground, with strong Tempo energy.
They will always know who upset whom, and how to keep things fair.
Quiet by nature, they will often only share if asked, and find their
flow in keeping the peace and keeping things on time.
Traders are masters of timing but, unlike Deal Makers who make
their money by bringing assets and resources together, Traders
will buy and sell the assets and make their money from the
spread. Extrovert Traders will do this where they can influence
the price through hard bargaining. Introvert Traders prefer to
trade through analysis rather than face-to-face bidding, and
include many of today’s successful market traders. While
Creators need to immerse themselves to create their wealth,
Traders need to detach themselves. If markets were symphonies,
the Creators are the composers while the Traders are the
conductors. Value comes from waiting for and surfing the right
wave while others get caught in the current.
Many failed Traders have never taken control of the trade. As
reliable and hard-working employees, they may see either the buy
side or the sell side of a transaction within the company they
work for, but often never the two together. Only when they are
in control of both sides will Traders become aware of the
natural talent that they have.
Famous Trader profiles include George Soros, Jim Rogers, Carl
Icahn, Azim Premju, Melinda Gates, Joanne Lui, Peter Lynch and
John Templeton.
Accumulators are excellent project managers and researchers. They
have strong Tempo and Steel energy, and are always careful in their
work. Don’t expect them to be overly creative. Their flow comes from
collecting and organising what’s already there.
While Traders create wealth by accelerating money flow,
Accumulators create wealth by decelerating it. Rather than
making money by buying and selling off waves, they make money by
buying and holding on rising tides.
Steady and dependable, if the profiles were compared to a
football team, the Stars would be the strikers while the
Accumulators would be the keepers. While Stars are quick to
spend, Accumulators are quick to save. Accumulators often fail
as a result of keeping too much to themselves, rather than
building the advocates who will network on their behalf. They
rarely act on impulse, and fail if they have not set the
criteria to take action. Accused of procrastinating, they simply
need more data to make an informed decision.
Once Accumulators connect to the right team, they are quickly
uplifted while keeping the team grounded. They ensure that
everything is in order and that what needs to get done gets done
on time. Successful Accumulators are happy to remain down-to
earth, holding the kite strings while others fly.
Successful Accumulators include Warren Buffett, Benjamin
Graham, Carlos Slim, Li Ka Shing, Gina Rinehart, Helen Clark,
Leonardo Del Vecchio and Joseph Safra.
TRADER“Buying Low Selling High”
“Collecting Appreciating Assets”ACCUMULATOR


The Eight
Wealth Profiles
Supporters are excellent with people, and will always be found in
the middle of the party. They are strong Blaze energy and often
distracted supporting others. Their flow comes from being actively
involved in leading others in fun and worthwhile adventures.
While Stars are busy shining, Supporters are busy lighting up
others. Supporters are the strongest leaders, as they can
translate value into action through people. They are masters at
energizing teams by giving them the confidence they need to
succeed. They supply the glue without which great plans would
crumble.
Many Supporters struggle to find the right business to start,
despite their fabulous network. This is because they are asking
themselves what business they should start, when they should be
asking themselves which value creator they should support. Steve
Ballmer has led Microsoft, giving Bill Gates the space to
create, and his shares in Bill’s company now give him a net
worth of over $1 billion. Some of the most successful Supporters
can also be found in their own businesses – such as in public
relations, headhunting and consulting where others will pay big
bucks for access to the people they know. Where others would
take months to find the right person, it often takes Supporters
just one phone call.
Notable Supporters include Jack Welch, Michael Eisner, Steve
Case, Steve Ballmer, Meg Whitman, Sheryl Sandberg, Howard
Schultz and Ginni Rometty.
Deal Makers are strong in Blaze and Tempo energy, so they are
down-to-earth. They have a strong sense of timing and loyalty, and
always make sure everyone is OK. They are best when connecting
people and ideas together for everyone’s benefit.
Like Stars and Supporters, Deal Makers leverage by magnifying
out in front. While Stars are high in the sky, Deal Makers have
their ear to the ground: Creating value through timing, not
innovation, and living in the present. Successful Deal Makers
tend to catch the imagination of the business world, with their
sweeping gestures that make millions in a moment. Of all the
profiles, the Deal Makers rely most on the relationships around
them.
While a Star’s value grows as they become less accessible, a
Deal Maker’s value grows as they become more accessible. They
are constantly on the phone and on the move. They create their
wealth by spotting connections in the market. Once the deal is
done, the new value created enriches everyone involved.
Struggling Deal Makers are often stuck trying to start a
business or caught up in detail, as the idea of wheeling and
dealing, wining and dining, just sounds like too much fun! Every
successful Deal Maker has picked a niche from which to attract
the best deals in their market.
Notable Deal Makers Rupert Murdoch, Masayoshi Son, Charles
Koch, Susan Wojkcicki, Lynda Resnick, Sheldon Adelson and Jorge
Paulo Lemann.
“Bringing People Together”DEAL MAKER
SUPPORTER“Leading the Team”


The Eight
Wealth Profiles
“Creating a Better Product”CREATORCreators are great at getting things started, and terrible at
finishing. They are the high in Dynamo energy, and are always using
their quick thinking and imagination to get out of trouble. Their
flow comes from expressing their creativity in valuable ways.
Creators can’t resist creating. They keep creating long after
they’ve run out of resources, money, and other people’s
patience. In fact, they have their greatest creative
breakthroughs after most others would have given up. Before Walt
Disney’s first animated movie was finished, his distributor went
bankrupt. Before his second movie was finished, he ran out of
money himself. To produce the now famous “Steamboat Willie”
featuring Mickey Mouse in 1927, strapped for cash, he wrote to
his brother Roy: “Slap a big mortgage on everything we got and
let’s go after this thing in the right manner.”
Many Creators fail because of their overoptimism as to what
their business and their team can achieve. This optimism has led
many to take on far too much, leaving them little time to do
what they do best. Successful Creators have delegated everything
except the creative process itself – and they focus on creating
new products, or new companies, while others take care of the
day-to-day business.
Successful Creators include Walt Disney, Richard Branson, Steve
Jobs, Bill Gates, J.K. Rowling, Sara Blakely, Jack Ma and Elon
Musk.
Stars are excellent promoters and are high in both Dynamo and Blaze
energy. They are quick on their feet and can sometimes seem to
dominate the conversation. Stars are best when they use their
sparkle to shine the light on others more than themselves.
The Creators set the stage, and the Stars steal the show. Stars
get their most valuable feedback in the limelight, and find
their flow while on their feet. As a result, they are able to
evolve their attraction on the fly, and it is their personal
magnetism that is their greatest value.
Stars are naturals at creating a unique identity for
themselves. It is their personal brand that attracts others. By
magnifying their brand, they quickly magnify their attraction.
Failed Stars do not realize this and have been attempting to
build their wealth by improving their products, their systems or
their teams – none of which come as naturally. Stars also get
frustrated that others can’t do what they can do, and so make
poor managers without the right deputies. Successful Stars are
happy to leverage on the products and platform of others in
order to perform their magic. They lead from the front with
their name shining in lights, while others count the
receipts.
Successful Stars, who share the same winning formulas in their
path to success, include Oprah Winfrey, Paul Newman, Arnold
Schwarzenegger, David Copperfield, Hillary Clinton, Beyonce
Knowles, David Beckham and Martha Stewart.
“Creating a Better Brand”STAR
Roger James Hamilton devised Wealth Dynamics in 2002 in order to
reconcile all of the conflicting and often confusing advice on
wealth creation, based on his extensive experience and considerable
research. working with entrepreneurs globally.
After continuous research over time, it became clear that wealth
creation was a consequence not of a myriad of conflicting business
theories, but proven concepts that have been used successfully for
thousands of years, across a wide range of cultures and
philosophies.
Integrating the five energies, seasons and elements led to the
development of the Wealth Dynamics square. This system has now been
used by over 500,000 people in the last 10 years.
The Background of
Wealth Dynamics
“Focus on your strengths, not your weaknesses, and follow your
flow.”
- Roger Hamilton
Wealth and Talent Dynamics is a combination of a long history of
tradition and scientific research. It comes from a 5,000 year old
Chinese system of thinking called the I-Ching, developed and
recorded by a series of Chinese emperors and teachers. The
I-Ching, known also as The Book of Changes, made its way to the
West when Richard Wilhelm translated it and brought it to Carl
Jung in 1919, who published it. Carl Jung reflected this in his
work on archetypes and “Psychological Types”. This became a basis
and influence for many psychometric tests and assessments that
have followed.
Most job-seekers have been through the experience of taking
personality or psychometric tests of one kind or another. Wealth
Dynamics is unique compared to other personality tests as it is also
a business development tool.
What makes
Wealth Dynamics
unique
In these fast changing times, Wealth Dynamics 5.0 is the only
assessment to show you how your strengths link to the cycle of
time.
Synchronized to time
While many personality tests are not easy to explain to others,
Wealth Dynamics 5.0 is intuitive an simple to understand. Once you
know the eight profiles and how they link to the way we create
value and leverage it, it’s easy to explain and apply to your
clients, colleagues and friends.
Intuitive and easy to follow
You can use Wealth Dynamics 5.0 immediately to directly grow your
flow, and apply it into your life and business.
Linked to your flow
Through its link to the I Ching and the 5 Chinese Elements, Wealth
Dynamics introduces the fifth element - Spirit (Water) your
purpose and the question ‘why’.
Linked to your entrepreneurial spirit
Wealth Dynamics doesn’t put you in a box, but highlights a formula
and path specifically for each entrepreneur, with specific role
models to follow.
Tailored to entrepreneurs
The Wealth Dynamics Square gives us the relationship between the
eight Wealth Profiles. Think of it like an eight-sided mountain,
where there are different rivers flowing down each side. Each of us
has our own flow, which naturally links our dreams to our reality.
The square shows the two opposites in the way we think and the way we act.
Some of us think more with our ‘heads in the clouds’, where we
create value through innovation. This is the ‘Dynamo’ energy on
the top of the square. Some of us think more with our ‘ear to the
ground’, and are more ‘sensory’, creating value through timing.
This is the ‘Tempo’ energy at the bottom of the square.
Some of us act more through people, and are more extroverts. The
natural way to leverage is to magnify. Some of us act more through
data, and are more introverts. Their natural way to leverage is to
multiply.
The Wealth Dynamics profiles fit around the square, each with a
different balance of how they most naturally think and act. You
will find that everyone has a profile and a natural path to
success.
These four energies are also related to the four seasons, spring,
summer, autumn and winter. As all teams, companies, markets and
countries move through the different seasons, the profile who
naturally fits that season will be most in their flow.
Knowing what season of growth you are in, together with the
natural profiles of your team, partners and customers, allows you
to orchestrate the right people to do the right things at the
right time.
The Wealth Dynamics Square
ACCUMULATOR
LORD
MECHANIC
CREATOR
STAR
TRADER
DEAL MAKER
SUPPORTER
Our primary profile is the game we play when we are in our flow.
Each of us has a primary profile based on the balance of our
frequencies. We were all born with a different mix of the five
‘frequencies’, first identified in the Chinese ‘Book of Changes’,
the I Ching. As Carl Jung was devising his Psychological Types,
these frequencies became the basis of the modern psychometric
tests, as well as the basis of Chinese disciplines, such as
Chinese Medicine, Martial Arts and Feng Shui.
The four base frequencies form the four sides of the Wealth
Dynamics square. Each of these four frequencies is a state of
change, like the four seasons. When you take the Wealth Dynamics
profiling test, you identify how much of each frequency you hold.
The balance determines which of the eight games you play most
naturally: the one that creates the greatest resonance and harmony
with your natural frequencies. The more time we invest in harmony
with our strongest frequency, the sooner we get into our flow.
Here is a summary of how the five frequencies link to the seasons
and elements:
The fifth frequency is what Aristotle called ‘The First mover’ — the
source to the rest. This is the water energy, which is the basis of
flow. This frequency is “outside of time”.
Synchronizing with the Seasons
Dynamo
Spring
Wood
Energised, dynamic, great at getting things started.
Getting things finished can be a challenge.
Blaze
Summer
Fire
Passionate, outgoing, great at networking and meeting new people.
Easily distracted from the task at hand.
Tempo
Autumn
Earth
Compassionate, great team player and reliable at getting things
done. Will often seek direction from others.
Steel
Winter
Metal
Orderly, systems-oriented with a good eye for detail. Great at
completing tasks but not starting new ones.
Spirit
Transition
Water
Connected, tranquil and spiritual. Focused on the ‘why’ behind everything.
The Five Frequencies
The chart also shows the relationship with the five Chinese
elements, which represent states of change. Every project, business,
industry, country goes through these frequencies as they cycle from
creation to completion, to creation again. You are currently going
through this natural cycle with each relationship you have, and with
each journey you embark on.
The five frequencies form a cycle that begins and ends with water.
The Five Frequencies
Our effectiveness changes as we resonate with our environment, and
also as we resonate with our time. Even in the right environment,
as time changes we can lose our flow - our winning formula can
become a losing formula. Great entrepreneurs recognize this, and
so will move industries and even countries to stay in the flow.
All teams, companies, markets and countries will move through the
different seasons, and the profile who naturally fits that season
will be most in their flow. Knowing what season of growth you and
the business are in, together with the natural profiles of your
team, partners and customers, allows you to orchestrate the right
people, on the right things, at the right time.
THE FIVE FREQUENCIES
Effective operating systems
Dynamo needs Significance: “Grow”
Take away significance, esteem or independence from their operating
environment and Mechanics, Creators and Stars will soon leave if
they can. Provide an environment that gives them the freedom to
grow, and they will work at their best. A Dynamo’s greatest stress
comes from a loss of independence and a loss of any prospect to
individually shine.
Tempo needs Connection: “Slow”
Tempo frequency does not need this same independence. However, take
away their connection or comfort and they will soon react. While
Dynamo needs to fly, Tempo needs to be grounded. When a project is
moving too fast, Tempo will want to slow it down. If connections
with customers or staff become strained, a Deal Maker, Trader or
Accumulator will want to re-connect before progressing.
GEARED for Success
Each of the five frequencies require a different foundation to
flourish. If you put yourself or any of your team into an
environment that doesn’t suit your individual profiles, all success
will be short-lived. Here are the emotional needs linked to each of
our five frequencies:
“Plant a seed in the wrong place and no matter the seed, no flower will grow.”
-Roger James Hamilton
Steel needs Certainty: “Know”
Spirit needs Growth & Contribution: “Flow!”
Steel frequency strengthens with certainty. Invite Steel to a wild
party, and they will be the first to take a rain check. Take away
certainty, and discomfort sets in fast. Performance comes from
predictability. Force an Accumulator, Lord or Mechanic to perform
without preparation in front of something as unpredictable as
people, and you’ll experience how cold winter can be!
Blaze needs Variety: “Glow”
Blaze frequency, on the other hand, burns brightly out and about.
Variety is about people and places. Put Blaze in a back office
with a spreadsheet, and the flame soon goes out. Lock a Star,
Supporter or Deal Maker in a fixed plan with no variety, and don’t
expect them to shine. Get them out and about, and watch them
ignite.
Understanding the need for an effective environment in which to
operate gives us an insight into why those around us react to
change. Change their environment, and it changes their performance
and comfort. It also gives us the chance to communicate more
effectively.
The fifth element flows on growth and contribution. As our water
element grows, our need for each new learning cycle to provide
growth and contribution grows as well. The more water, the better
the garden grows. This is, however, a choice. Some of us have chosen
to ignore this process of growth and contribution. Some of us go
from day to day without asking ‘Why?’. We do not grow, we do not
contribute, and flow eludes us, as does our fortune – our wealth,
our luck, and our legacy.
Effective operating systems
“Plant a seed in the wrong place and no matter the seed, no flower will grow.”
-Roger James Hamilton
Leadership styles
“The best leadership always starts from within.”
-Roger James Hamilton
Each Profile leads differently
There are many books out there explaining how to be a “good leader”.
The truth is, each frequency has a leadership style that comes
naturally. If you try and adjust your style to something different,
it will not only be uncomfortable, it will feel like hard work, and
at critical moments you will snap back to your natural style.
Dynamo is Task-based
Dynamo leadership is based on driving forward the new idea or
project, and knocking over the tasks to move ahead. People,
analysis, timing, all take second place to action. As Richard
Branson said, “I believe in benevolent dictatorship provided I am
the dictator.” If you want to get things moving, put a Dynamo leader
in place. But once things are moving, move him on to the next
project and appoint a new leader!
Blaze is People-based
Blaze leadership is based on motivating people to perform at their
best. Not the most important thing if you do not yet have the value
in the market, but once that’s in place, collective communication
and collaboration become key. In the words of Jack Welch, “In
leadership you have to exaggerate every statement you make. You’ve
got to repeat it a thousand times and exaggerate it.”
Leadership styles
Tempo is Activity-based
What about the Spirit Frequency?
While Dynamo is about creation and Blaze is about collaboration,
Tempo is about consultation. When Woodrow Wilson said, “The ear of
the leader must ring with the voices of the people,” he was talking
about Tempo leadership. A Tempo leader will check themselves and
their teams against their activity relative to the market. Don’t
expect a creative plan from a Tempo leader. Do expect what needs to
be done to get done on time.
Steel is Data-based
While Tempo is about consultation, Steel is about calculation.
Whereas a Blaze leader can assess his sales team by being out on the
field with them, the Steel leader will know just by looking at the
numbers. When entrepreneurs such as Getty and Rockefeller are
criticized for their aloof style, it is that style which enables
them to lead from the back, rather than from the front or side.
The fifth element also has a leadership style. While the four base
frequencies are based on creation, collaboration, consultation and
calculation, the fifth frequency is based on contribution. The fifth
element, water, is the key to flow. Flow is based on not just
effective receiving but more importantly on effective giving.
Knowing “why” we are doing what we are doing – to give it back –
leads us inevitably to our fortune.
Having great leadership around you does not come from trying to
mould leaders into a particular style. It is about understanding
what cycle your businesses are in, what leadership is needed, and
then putting in place the leader whose frequency resonates most
effectively. Leaders change markets and markets change leaders based
on this cycle of resonance.
“The best leadership always starts from within.”
-Roger James Hamilton
- Michael Jordan
Leadership of any business needs to evolve as the business evolves.
As Henry Ford said, “Asking ‘Who ought to be boss?’ is like asking
‘Who ought to be the tenor in the quartet?’ Obviously the man who
can sing tenor.”
As the season of your business changes, ensure the right profile
is leading the change. The leaders of the most successful new
start-ups are always Creators and Stars with dynamo frequency. The
leaders of companies that are acquiring market share and market
presence in a consolidating industry are always Supporters and
Deal Makers with blaze frequency. The leaders of the most
successful companies who have already begun to dominate their
niche are always Traders and Accumulators, and the leaders of
companies consolidating mature markets are always Lords and
Mechanics.
How do you know what season your business is in? Simply by seeing
what season you have just passed through. If you have a great
product that has proven itself in the market, you are out of
spring and into summer, focusing on building your market. If you
have many new customers and sales are coming easily, you are out
of spring and into autumn, focusing on servicing your customers
well. If your customers are happy and your staff settled, you are
out of autumn and into winter, focusing on building the right
systems for the next spring.
Team roles
and cycles
“Talent wins games, but teamwork and intelligence wins championships.”
- Michael Jordan
The biggest error that entrepreneurs make is when they hold on to
their winning formula for too long, by which time the seasons have
changed and their winning formula has become a losing formula.
Another error is when they put the wrong people into the wrong
position, basing the choice more on their qualifications and
knowledge rather than their natural passions and talents.
Your choice of who should be where within your teams is as
important as who should be leading your enterprise or projects.
Your flow comes from following your natural path. Your team momentum
comes from each team member following his or her natural path. Each
frequency and each profile has a different role within the team
where they can be most effective. Often the best team selection is
not the person who can be most effective, but the person who enables
the existing team to become more effective.
Here are the 8 profiles, and the role within the team that allows
them to be in their greatest flow:
Team roles
and cycles
“Talent wins games, but teamwork and intelligence wins championships.”
Congratulations on completing your Wealth Dynamics Assessment. In
order to make the most of your Wealth Dynamics Profile here are the
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Frequently Asked Questions
Here are some questions you might have on Wealth Dynamics, and some simple answers.
What if I’m worried the test came out wrong, or my profile changes over time?
Your profile result is based on the questions you answered. If
you’re worried you are another profile, then focus at that game
instead. The most important thing is that you choose one game and
stick to it. Those who keep switching games will always be uncertain
which game to commit to, which is why they never make it into the
big leagues in any of them.
Can I use my profile as a reason for my faults?
A river doesn’t wait for the rocks to leave before the water
flows. In fact, you’ll find more rocks in rivers than most other
places. You can step into your flow regardless of the reaction of
those around you, and you will soon find others who are playing
the same game being attracted to you.
How do I get into flow if everyone around me is in chaos?
That’s the ultimate point of Wealth Dynamics. Roger Hamilton’s
vision of ‘World Wide Wealth’ is a world in which each of us is
increasing our power to both create and contribute wealth. You
will find that within Entrepreneurs Institute and our GeniusU
community, many entrepreneurs have used their mastery of flow to
become social entrepreneurs and make a bigger difference towards
the causes they are passionate about. We invite you to do the
same!
Can I make a bigger difference in the world if I’m in my flow?
Frequently Asked Questions
Here are some questions you might have on Wealth Dynamics, and some simple answers.
A skier aspiring to ski like his heroes on the black run doesn’t
start on the black run. But if the skier commits for the long term
to be a great skier, and starts at the level that does not result
in a wipe out of money, time and confidence, then it’s inevitable
they will one day be on the black run. Roger’s Wealth Spectrum
Test will identify exactly which of the nine levels of wealth you
are at now and the specific steps to move up with certainty and
confidence.
Should I risk it all to follow in the footsteps of my Billionaire role models?
Don’t despair and don’t throw it all in. Don’t quit your day job
just yet. Even Superman had to be Clarke Kent to earn a living
before jumping into his spandex pants and saving the world. Roger
runs regular events and coaching sessions to work with
entrepreneurs who are making the transition to a life designed
around stepping into and staying in their flow.
What if I’ve realised I’ve been doing totally the wrong thing?
We have over 5,000 trainers, coaches and marketers in our
Entrepreneurs Institute partner community. We would love to have
you join us to spread the word and get more people into their
flow. You will find links on the final pages of this report for
you to join us.
I love the Wealth Dynamics concept. Can I become a partner?
That’s the ultimate point of Wealth Dynamics. Roger Hamilton’s
vision of ‘World Wide Wealth’ is a world in which each of us is
increasing our power to both create and contribute wealth. You
will find that within Entrepreneurs Institute and our GeniusU
community, many entrepreneurs have used their mastery of flow to
become social entrepreneurs and make a bigger difference towards
the causes they are passionate about. We invite you to do the
same!
Can I make a bigger difference in the world if I’m in my flow?